This page explains how Hy-Vee Weekly Ad handles copyright concerns, including how to send a takedown notice and how to send a counter-notice. Hy-Vee Weekly Ad is an independent weekly-ads and grocery-deals guide. We respect the copyright of others, and we ask visitors to respect it as well. If you believe that material on this site infringes your copyright, please follow the steps below so that we can deal with the matter promptly and fairly.

Respect for copyright

Hy-Vee Weekly Ad aims to publish original weekly-ad guides written in our own words, rather than reproducing other people’s work. Retailer and product names are mentioned only to identify the stores and offers being discussed, so that readers can recognise the deals described. We do not claim ownership of any retailer material, brand name or logo that may be referred to on this site, and we do not present anyone else’s work as our own.

At the same time, a weekly-deals guide will inevitably mention prices, product names and offer details that also appear in a retailer’s own advertising. That is the nature of summarising a public weekly ad. If you are a copyright owner and you consider that something on Hy-Vee Weekly Ad goes beyond a fair summary, or otherwise infringes your rights, this page gives you a clear route to raise the matter with us.

How to send a takedown notice

Please send your notice through the Contact page, using the form there. To help us act quickly, and to avoid delays while we ask for missing details, please include all of the following information in your message. A notice that is missing key details may take longer to assess, and we may need to contact you for clarification before we can act.

  • Identification of the copyrighted work you claim has been infringed, with enough detail for us to recognise it, such as its title, author or owner, and where it was first published if relevant.
  • Identification of the material on Hy-Vee Weekly Ad that you claim is infringing, including the exact URL on this site where it appears, and a clear description of the passage, image or other material concerned.
  • Your contact details, including your full name, an email address where we can reach you, and a postal address if you have one, so that we can acknowledge the notice and discuss it if needed.
  • A statement that you have a good-faith belief that the use of the material is not authorised by the copyright owner, its agent, or the law.
  • A statement that the information in your notice is accurate, and, under penalty of perjury, that you are authorised to act on behalf of the owner of an exclusive right that is allegedly infringed.
  • Your signature, which may be an electronic signature, such as typing your full name at the end of the message.

The good-faith statement matters because it confirms that you have considered the use in question, rather than sending a notice automatically. Please check the material carefully before you write to us, including whether the passage is an original summary, a short factual reference, or material that you have licensed for public use. Notices sent in error can lead to content being removed unnecessarily, which is why we ask for clear and specific information.

What happens after we receive a valid notice

When we receive a notice that includes the information listed above, we will review it promptly. If the notice appears valid, we will remove or disable access to the material identified, or edit the guide to remove the infringing part, as appropriate. We aim to act without unnecessary delay, although the exact time needed will depend on how clear the notice is and whether we need further detail to locate the material.

We may also keep a record of the notice and of the action taken, so that we can avoid republishing the same material and can respond if the matter is raised again. If we believe a notice is incomplete, unclear or does not identify infringing material, we will explain what is missing and invite you to provide it. Sending a notice does not, by itself, prove that infringement has occurred, and we will assess each notice on its own facts.

Counter-notice: if your material was removed

If material you contributed, or material about which you have a legitimate interest, has been removed from Hy-Vee Weekly Ad following a takedown notice, and you believe that the removal was mistaken, you may send a counter-notice through the Contact page. A counter-notice should be as clear and specific as the original notice, so that we can assess it properly.

  • Identification of the material that was removed or disabled, including the URL on this site where it appeared before removal, if you have it.
  • Your contact details, including your full name, email address and postal address.
  • A statement, under penalty of perjury, that you have a good-faith belief that the material was removed or disabled as a result of mistake or misidentification.
  • A statement that you consent to the jurisdiction of the relevant courts for your location, and that you will accept service of process from the person who sent the original notice, or their agent.
  • Your signature, which may be an electronic signature, such as typing your full name at the end of the message.

When we receive a counter-notice that appears valid, we will forward a copy to the person who sent the original takedown notice. We may restore the material after a reasonable period, unless we are told that the original complainant has filed a court action seeking to restrain the material. We will not restore material where we have an independent reason to believe that it infringes copyright, even if a counter-notice has been received.

Please do not misuse the process

The takedown and counter-notice process exists to protect genuine copyright interests. Please do not use it to remove material simply because you disagree with a guide, dislike a price summary, or wish to suppress fair comment. For corrections to a deal, a price or a date, or for general feedback about a guide, please use the Contact page and describe the correction instead, so that we can fix the guide quickly without a copyright process.

Contact, and changes to this page

All copyright notices and counter-notices should be sent through the Contact page, as that is the route we monitor for site correspondence. Please do not send sensitive personal information beyond the contact details needed to deal with your notice. This page may be updated from time to time to reflect changes in the way we handle copyright matters, and the version published here is the current one. If you have a question about this page before sending a formal notice, you are welcome to contact us through the Contact page first.